The magical world of Gucci Garden in Florence

The magical world of Gucci Garden in Florence

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After thorough renovation, Gucci has reopened its Florence museum located in Palazzo della Mercanzia. Its three floors and different rooms have been converted into a multi-space where you can eat, shop and join the Gucci constellation. Past and present merge within a fusion of animals, plants and flowers appearing as cheerful as the intense patterns of Gucci´s traditional garments. The two floors of the Galleria honour the trajectory and legacy of the brand by exhibiting mythical clothes and accessories, works of art and video projections. On the ground floor, there is the Gucci Osteria by Massimo Bottura, cook chef granted with three Michelin stars. Next to the restaurant we find the Boutique, divided into two large spaces with renewed antique furniture and displaying an explosion of colour. It is also possible to buy exclusive clothing, accessories and gift items created by the brand for the Gucci Garden. In addition, they have dedicated a section to the books and magazines serving as an inspiration to Alessandro Michele, creative director of the firm.
Gucci Garden, piazza della Signoria 10, Florence

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