Officina Profumo Farmaceutica di Santa Maria Novella: the perfume made in Florence

Officina Profumo Farmaceutica di Santa Maria Novella: the perfume made in Florence

PHOTOS & SPANISH VERSION BELOW

In this mythical perfumery of Florence with four centuries of history, one senses that nothing wrong could ever happen. Moreover, a walk through its premises makes you feel as weighty as Catherine de’ Medici, queen of France as well as customer of a brand that today still sells the same scent created only for her: Acqua della Regina. Francesco Carlino, responsible for the establishment, gently shows and explains to me every corner and detail of the site, such as the original store overlooking the cloister of the Santa Maria Novella basilica, which today houses the herbal section of the business; the apprentice rooms on the first floor, where future employees of the firm are trained; the old office of the friar, with a strategic window porthole from where he used to control all activity in the store; the machinery used to manufacture perfumes, elixirs, air fresheners, hygiene and toilet articles; the old chapel with frescoes from Giotto’s school; or the church, today transformed into the main room of the store. The original site was a pharmacy founded by the Dominican monks in 1221. Given its success, it opened to the public in 1612 as perfume manufacturer, thus becoming the oldest in Europe today. In the second half of the nineteenth century, it passed into the hands of the state, which ceded its management to the nephew of the last friar director. This family has since then controlled the empire.
Officina Profumo Farmaceutica di Santa Maria Novella, Via della Scala 16

Continue Reading
Magical Florence by day & night (photo series)

Magical Florence by day & night (photo series)

PHOTOS & SPANISH VERSION BELOW

Writing about a fascination incites to living it twice. Florence (and all Italy) transmits a special magnetism to me, either at night or in the daylight. Indeed, I feel the more you visit a site, the more your identity will be linked to it. Choosing a place is never incidental, but caused by a wish, a certain object of desire. I have felt in love with Florence just as I could have with a person, thus looking to make the affair last, and staying here forever. Is it a whim? Certainly, one that´s rooted deep inside of me.

Photoseries also featured by Intoscana.it

Continue Reading
Cloisters of Florence: the great scape

Cloisters of Florence: the great scape

PHOTOS & SPANISH VERSION BELOW

Florence does not stand as a vulgar Renaissance theme park, but rather as an infinite source of beauty and art, an open-air museum in which emotions grow by every minute. As I walk through the cloisters of Santa Maria Novella, San Lorenzo, San Marcos, Santa Croce or Santo Spirito, peace and solitude seem very tangible to me. However, what most hypnotizes me is rather more radical. In these religious courtyards, with their gallery portrayed on all four sides, it is easy to feel as if you had left this world, not minding at all how to return, while you are busy imagining your next sins and who will be part of them.…

Continue Reading

Centro de preferencias de privacidad

¿Quieres cerrar tu cuenta?

Se cerrará tu cuenta y todos los datos se borrarán de manera permanente y no se podrán recuperar ¿Estás seguro?