The magical world of Gucci Garden in Florence

The magical world of Gucci Garden in Florence


After thorough renovation, Gucci has reopened its Florence museum located in Palazzo della Mercanzia. Its three floors and different rooms have been converted into a multi-space where you can eat, shop and join the Gucci constellation. Past and present merge within a fusion of animals, plants and flowers appearing as cheerful as the intense patterns of Gucci´s traditional garments.

The two floors of the Galleria honour the trajectory and legacy of the brand by exhibiting mythical clothes and accessories, works of art and video projections. On the ground floor, there is the Gucci Osteria by Massimo Bottura, cook chef granted with three Michelin stars. Next to the restaurant we find the boutique, divided into two large spaces with renewed antique furniture and displaying an explosion of colour.

It is also possible to buy exclusive clothing, accessories and gift items created by the brand for the Gucci Garden. In addition, they have dedicated a section to the books and magazines serving as an inspiration to Alessandro Michele, creative director of the firm.
Gucci Garden, piazza della Signoria 10, Florence

El mundo mágico de Gucci Garden en Florencia

Situado en el Palazzo della Mercanzia, Gucci ha reabierto recientemente Gucci Garden, su museo de Florencia completamente renovado. Las tres plantas con diferentes salas son ahora un multiespacio que permite comer, comprar y adentrarse en la constelación Gucci. Pasado y presente se fusionan en un entramado de animales, plantas y flores tan alegres como los estampados intensos de sus creaciones. Las dos plantas de la Galleria homenajean la trayectoria y el legado de la marca, exhibiendo prendas y complementos míticos, obras de arte y proyecciones audiovisuales.

En la planta baja se encuentra la Gucci Osteria de Massimo Bottura, chef con tres estrellas Michelin. Junto al restaurante, hallamos la boutique, dividida en dos amplios espacios en los que predominan el mobiliario antiguo renovado y una explosión de color. En ella es posible comprar prendas, complementos y artículos de regalo creados por la marca exclusivamente para Gucci Garden. Además, han dedicado una sección a los libros y revistas que sirven de inspiración a Alessandro Michele, director creativo de la firma.
Gucci Garden, piazza della Signoria 10, Florencia

Author Gravater

Paco Neumann

Paco Neumann is a journalist, photographer, proofreader, flâneur and perpetual amateur currently living in between Florence, Berlin, Paris and Tenerife. He´s been a regular contributor to fashion, art, trend and lifestyle magazines and worked for news, advertising and communication agencies

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